Jean Baudrillard’s concept of the orders of simulacra Essay

‘A commodity appears at first sight, a very trivial thing, and easily understood. Its analysis shows that it is in reality, a very queer thing, abounding in metaphysical subtleties and theological niceties’ (Marx). It has long been a condition of western culture to act for the accumulation of material objects. This is in part due to the capitalist nature of the world within which we live. Marx identifies in ‘The Critique of Capitalism’ the emergence of two new classes of people, namely ‘capitalists’ and ‘labourers’. The term ‘capitalist’ describes any person who has personal ownership of capital, which ‘consists of raw materials, instruments of labour and means of subsistence’ (Marx). In contrast a ‘labourer’ has only the value of his labour (life activity), which he exchanges with the capitalist for a wage and as such ‘the worker sinks to the level of commodity’ (Marx). Because the labourer produces for the capitalist a commodity of greater value than that of his wages and in addition those wages are paid back to the capitalist in return for subsistence, therefore social control in exerted over the working class, whilst providing the capitalist with excess commodity. The labourer consentingly becomes a slave to the system on which he depends. In addition Marx states that as the relation between capitalist and labourer (manufacturer and consumer) develops, so competition between rival capitalists becomes apparent. In effect the capitalist is forced to capture more of the market by selling goods more cheaply by the consolidation and exploitation of labour power e.g. by machinery. Such a strategy ultimately limits the demand for labour and so new industries must be developed for exploitation. These new industries are necessary because capital exists only in relation to its ability to command labour and social control and as such ‘they reciprocally condition the existence of each other’ (Marx). These forced increases in demand and therefore production are evident in the contemporary world market. Important to the development of Capitalism is the use of money which abstracts labour and commodity values to a common unit for the purpose of trade. In effect the labourer discovers that ‘the product of his activity is not the object of his activity’ (Marx) thus a level of abstraction occurs, which was consistent with the modernist values of the time. Karl Marx and early capitalism were mainly concerned with production which remains important but it was Situationist, Guy Debord, who gave the first insights into late capitalism and the theories that best apply to today’s world economics and culture of commodities. Debord, in his book ‘The Society of the Spectacle’, bases his examination of commodities around consumption, media, information and technology. As such Debord suggests that ‘in societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation.’ By this he means to describe the world and its products as mere appearances, where the real meanings and values of commodities are translated into signs. Essentially ‘it is a world vision that has been objectified’ (Debord). Debord explains the phenomenon of the spectacle as resulting from the ever increasing production of capitalism. Because competition between capitalists inevitably leads to an excess of produce, so consumer demand must be increased. Such an increase is controllable by the spectacle as ‘the real consumer becomes a consumer of illusions,’ (Debord) so he can be manipulated to believe he must consume beyond the basic necessity for survival e.g. leisure products. Therefore ‘the spectacle’s form and content are identically the total justification of the existing system’s conditions and goals’ (Debord). The spectacle is mediated in society ‘as information or propaganda, as advertisement or direct entertainment consumption,’ (Debord). The effects of the mediated spectacle tend to lead the consumer to an experience of alienation as the consumers’ want for commodities is dictated to serve and maintain capitalism. In addition the spectacle constantly reinforces itself, for example the television, which is in itself a product of the spectacle that is then used by the capitalist to implement the advertisement of other spectacles. Essentially the ‘spectacle is the nightmare of imprisoned modern society’ (Debord) and explains the transition from the ‘degradation of being into having’ to ‘having into appearing’ (Debord). Jean Baudrillard took Marx’s ‘Critique of Capitalism’ and Debord’s ‘The Society of the Spectacle’ to their conclusions with his own theory of simulation and simulacra. Similar to the idea of the spectacle, Baudrillard describes a world where the subject of everything has been replaced by a semiological value that has become more important than the original, ‘real’ meaning of the object. This object he calls a ‘simulacra’. In ‘Simulacra and Simulation’ Baudrillard adds extra complexity to these ideas by establishing a hierarchy of simulation, which he gives four orders. In the first order the object is a copy of an original and so can be linked to a basic reality, for example a photograph of an actual event. The second order of simulation misrepresents the original subject; in the example the photography has been digitally manipulated in Photoshop to present a non-occurrence. In the third order a reality is recreated from a simulation of an original reality, when in fact, through the process of simulacra, the original has been lost, e.g. a scene is recreated from the digitally manipulated photograph of the original event. Finally, the forth order of simulation is the combined process of the first, second and third order to such an extent that the object bears no relation to reality or the original, for example the photograph has become a virtual reality. In this instance the link between reality and the signifying systems is almost impossible to ascertain, thus creating a ‘hyper-reality’. It is the use of one simulacra as a basis for the formation of another simulacra that shows the first signs of relevance to post modernity. Consequently, in post modernism, everything is understood in relation to everything that has come before, which in design manifests itself in referencing. Post modernism is also concerned with the fact that there is no right or wrong and essentially that no real truth exists. It is of course possible for a sign to make a transition through all four of the orders of simulation, constantly abstracting meaning and widening the gap between simulation and reality. However due to the complexity of repeated abstraction and signification it becomes necessary for an amount of speculation and simplification to occur when examining transitional examples. If we take, for example, the now famous emblem of automotive company Rolls Royce, it becomes apparent the extent to which a symbolic object can be re-simulated, each time loosing a part of it’s original meaning. ‘Spirit of Ecstasy’, designed by sculptor Charles Sykes and mass produced in 1911, is a cast metal emblem representing the figurine of a girl with arms outstretched to hold the folds of her gown blowing in the breeze. To the present day this emblem has been displayed on the bonnets of Rolls Royce cars and is the first order of simulation in terms of it being a representation of a real person from which the sculpture has been modelled. The object also references the figure heads of classic sailing ships in an attempt to convey the automotive product as an elegant, quite and reliable vehicle, which were the mediated associations with the brand during the early development of the company. In this instance the object enters the third order of simulation as a real event (model posing for sculptor) is created from an existing symbolic object (sailing boat figure heads) in order to be recreated as a new symbolic object (Spirit of Ecstasy emblem). At this point it is important to note that this example as an investigation could examine many more stages of referencing prior to the sign’s use as figure heads, though this could prove too difficult and inaccurate, again reinforcing the existence of a hyper-reality. The tea pot, designed by Michael Graves in 1985 for Alessi, brings the symbol to its conclusion. The tea pot employs a plastic emblem of a bird that is attached to the spout of the kettle and creates a whistling noise when the water is boiled. This creates a pun between the whistling of a kettle and the singing of bird but more importantly, its similar visual appearance (i.e. the wings of the bird and the outstretched arms and gown of the girl) makes a reference of Rolls Royce cars. Because during the late 20th century the values associated with Rolls Royce have matured to convey the brand as one of top class and status, so it are these value that are associated with Grave’s tea pot, supposed to the original associations that Rolls Royce was referencing from classic sailing ships. Therefore the product has clearly entered the forth order of simulation is it holds no relation to the original meaning that the original object as sign attempted to represent. Also, by referencing past signs, it can be described as a post modern object. Like Debord, Baudrillard agreed that simulation was important to the survival of capitalism as it, through mediation, can control the level of consumption within society. Baudrillard used the term ‘valorisation’ to describe the process through which symbolic objects attain value. An excellent example of valorisation is Pokemon cards, which are essentially printed illustrations on card and so their use value is very low. However, via mediation, Pokemon cards have been given a simulated symbolic value that has made them desirable and powerful as a commodity. As well as design, Baudrillard’s theory of simulation and simulacra has also proved influential in film making, for example in ‘The Matrix’, directed by the Wachowski brothers. The Matrix is set in the future at a time when the real world has been reduced to a desert waste land by a war between humanity and machines; after the invention of artificial intelligence. Because the machines are dependant on solar power, the humans have caused the equivalent of a nuclear winter by blocking out sunlight. This has caused the machines to retaliate by imprisoning humans in gel filled pods so that energy can be extracted from them in the form of heat. In order to control the humans in this procedure a computer simulated world called the matrix exists, that all of the imprisoned humans are connected to, living their lives in what they believe is the late 20th century, oblivious to the fact that their real bodies are in stasis in the real world. The film therefore acts as a metaphor for contemporary western cultures. Firstly the matrix is an existence of the fourth order of simulation in that it is a system of mere signs that are completely detached from reality, i.e. hyper-reality. Just as in contemporary cultures, the people who live in the matrix are unaware that they are controlled by a system through simulation. â€Å"You are a slave, neo, like everyone else you were born into bondage, born into a prison that you cannot smell or taste or touch, a prison for your mind†¦ What is the matrix? Control. The matrix is a computer generated dream world built to keep us under control in order to change a human being into this† (he holds up a copper battery) (Morpheus talking to Neo, The Matrix). In addition the film suggests that the prisoners of the Matrix are also dependant upon it, to the extent that they will fight to protect it. Baudrillard’s idea of mediasation appears in the film when it is suggested that there was a machine â€Å"spawning a whole race of machines† (Morpheus talking to Neo, The Matrix), thus the social control of the machines (mediation of signs) increasingly exert themselves with every new generation. Interestingly The Matrix seems to offer a solution to simulation and social control by the system, which is one of enlightenment. Once Neo understands the systems and can see the signs (computer code) of the matrix for what they really are, then he can choose to follow a different set of rules thus gaining control of his environment. As well as a theological basis on Baudrillard, The Matrix tends to convey the story via symbolic references and thus is post modern by nature. For example the ‘follow the white rabbit scene’ employs a tattoo of a white rabbit, which is referenced from ‘Alice in Wonderland’ in order to convey the uncertainty in discovering the truth of an alternate reality. In the same scene Neo also opens a copy Baudrillard’s ‘Simulacra and Simulation’ in effect reinforcing links to that element of the film. In conclusion, I have identified the main themes surrounding Baudrillard’s orders of simulacra and simulation, shown how they relate to modern and post modern design and have given contemporary examples of their use in product design and film making. I believe that such an understanding of simulation has served well to better understanding referencing in post modernity. References Debord, G., (1977) The Society of the Spectacle, Black & Red Poster, M., (1998) Jean Baudrillard: Selected Writings, Polity Press Tucker, R. C., (1978) The Marx – Engels Reader Second Edition, Norton & Company Bibliography Hebdige, D., (1994) Hiding in the Light, Routledge http://www.geneseo.edu/~bicket/panop/baudrillard.ht http://www.artisanitorium.thehydden.com/nonfiction/film/matrix.htm http://www.rolls-roycemotorcars.com/master_frame.html

Economic and Political Changes During the Medieval Ages Essay

Before becoming what it is today Europe went through a lot of changes. After the fall of Rome, Europe was in chaos. This is until Charlemagne helped to restore it, after his death though, Europe was back into chaos. Chaos ended in the High Middle Ages when Europe prospered politically and economically. In the Early Middle Ages, also known as the â€Å"Dark ages† which was after the fall of Rome which was caused because of lack of a centralized government, lack of trade, and lack of formal learning, there was a period of great disorder. Because of Europe’s many natural resources such as their seas which were great for fighting and farming, many Germanic tribes, Viking, and other people tried to attack it. When Charlemagne became Emperor the chaos stopped but after his death it continued again. The High Middle Ages were times of economic and political prosperity for Europe. Europe started using a feudal system, which is a system of government based on control of land. In feudal society everybody had a place. For example, vassals pledged their loyalty to their lords and they helped each other out. Another example is serfs farmed and did other labor work for the lords and kings in exchange for land and food. The feudal system provided Europe with a centralized government. Economically Europe also changed, During the Agricultural Revolution they made new technologies such as the wind mill and iron plow which greatly helped with farming. They also started using the three-field system. Because of their change there was more food and the population grew. Trade routes, trade fairs and towns were also created. Another big change was the Commercial Revolution. Money reappeared and was used to buy and sell goods. Europeans developed new ways of doing business. They created partnerships and an insurance system. This greatly helped business in Europe. In order for Europe to get out of its â€Å"Dark Ages† it had to go through change. By changing politically and economically, it prospered. Even now other civilizations are influenced by this. For example we have an insurance system and use windmills. In order for Europe to prosper it had to go through change.

Juvenile Delinquency Essay Example | Topics and Well Written Essays - 1000 words - 1

Juvenile Delinquency - Essay Example Cox, Allen, Hanser, and Conrad point out that delinquent and criminal behavior are part of the various human social behaviors. Thus, children learn the behavior just like the other social behaviors. As the theory suggests, teenagers are the most affected. Through conditioning were an undesirable behavior is punished and the wanted behavior awarded, one can learn any social behavior. Therefore, once a person starts to exhibit delinquent behavior, he or she can be stopped by utilizing the conditioning technique. Parents have a significant role to play in behavior modification where they guide their children to adopt socially acceptable behaviors. Strengthening the positive behavior aids in change achievement. For instance, it can be argued that the delinquent behavior of Shawn was learned from his mother. Consumption of illicit drugs in the United States including alcohol is a crime among juveniles. Despite the knowledge of the constitutional provision, Shawn’s mother introduced her son to alcohol intake.In addition to alcohol, Shawn started using other hard drugs like marijuana. Evidently, he got into a company of teenagers indulging in drug and substance abuse. He succumbed to peer pressure. At some point, Shawn and his friends were charged with robbery with violence from one of their schoolmates. This behavior might have developed over time with the increased consumption of marijuana, alcohol, and delinquent company. It is believed that he had issues with his father since he did not approve of his drug and substance abuse at his age.

HR AND LEADERSHIP Essay Example | Topics and Well Written Essays - 3000 words

HR AND LEADERSHIP - Essay Example DuBrin (2011) have pointed out that organizational change is organic in nature, which means that leaders and managers need to ensure that the change process includes the employees in the organizational rather than banking on resource and process deployment. Hence, it can be surmised that change management is direction oriented process, which means that, managers and in some cases leaders need to take the responsibility to move the organizational change. On the other hand, research work of DuBrin (2011) shows that organizational change can be three types, 1- strategic- which is relatively low human resource driven, 2- tactical- which is relatively high human resource driven and 3- operational- which requires extensive amount of human resource involvement. Careful observation of the research work of DuBrin (2011) shows that, whatever the strategic orientation of change management, one thing remains constant that is the involvement of managers and leaders for giving the direction to the change. Research works of previous research scholars regarding organizational change and role of leaders have forced the researcher to raise a pertinent question, is there any strategic relationship between leadership dimension and success of organizational change management process? Well, throughout the essay, the researcher will try to find answer of this question with the help theoretical argument of various research scholars and in some cases taking help of real world business cases. At this point of the essay, one thing needs to be clarified that the essay will not use any subjective view to establish the relationship between engagement of leaders and success of change management rather the study will take conjectural view on the research topic. In the next part, the study will try to understand different aspects of change management process. It is essential to know why an organization changes in order to understand how leaders and managers can help the organization to incorpo rate the change. Understanding the macro dynamics of change can help the researcher to understand why some organizations implement successful change management process while others fail to do so. The question may arise that is there any magic formulae or special skill which bifurcate winners from losers in context to change management process. Tichy (1983) has identified that leader’s capability to cope with macro environmental challenges and use organizational learning concept in order to change the existing system. According to the research work of Tichy (1983), leaders and managers need to identify three forces such as economic forces, cultural forces and political forces in order to incorporate organizational change in accordance with the magnitude of these three forces. (Source: Tichy, 1983) According to the above mentioned triangular model, organizations develop three types of systems such as technical systems, cultural systems and political system in order to incorpora te change. Gone are the days when organizations can expect that it would achieve competitive advantage by using age old technologies. Organizations have understood the fact that they need to integrate state of art technology in order to deliver better value proposition to customers, decrease cost of operation, and achieve economies of scale etc. The study will use the example of Toyota

Computers That Simulate And Reflect Human Behaviors Essay - 1

Computers That Simulate And Reflect Human Behaviors - Essay Example The development of relational artifacts has highly facilitated the manipulation of users into believing that computers have emotions and empathy thereby evoking feelings and intimate relationships within beings. The article, in conclusion, asserts that the resulting meaning of liveliness and authenticity attached to these computers are erroneous since robots are simply based on programmed codes. According to Turkle (2007), the modern generation of computer continues to distort the traditional meaning of human-computer relationship with regards to authenticity and liveliness. However, the key question should query the basis of the meanings being debated upon. To me, human perception of authenticity and liveliness with regards to relational artifacts has majorly been underlined by the nature of the feedback as interpreted by the observer but not on the inherent properties of the sources. Therefore, despite the wrongful contextualization of computer and human being relationship, users are rightfully guided by their behavioral desires and the subsequent feedback suitably marched by these  computers.

Internets Impact on Location of Global Firms Assignment

Internets Impact on Location of Global Firms - Assignment Example The problem touches on key issues - globalisation and the Internet - that confront managements of several firms, challenging them to discover how to make the Internet a part of global strategy. What is globalisation and global strategy Micklethwait and Wooldridge (2000, p. xvi) called globalisation "the most important economic, political, and cultural phenomenon of our time" characterised by the "integration of the world economy, reshaping business and reordering the lives of individuals, creating social classes, different jobs, unimaginable wealth and, occasionally, wretched poverty." Stiglitz (2002, p. 9) defined global strategy as "the way firms cope with integration of countries and peoples of the world brought about by the enormous reduction of transportation and communication costs, and the breaking down of artificial barriers to the flow of goods, services, capital, knowledge, and people across borders." In other words, a global strategy is a set of objectives that help a firm deal with globalisation, e.g., what goods to sell to world markets, how to sell these goods, and how to transport these goods from where they are produced to where they are consumed. Globalisation affects firms that sell products like autos and appliances, and service firms in banking and retailing. Porter's Diamond Porter's Diamond refers to a framework (Porter, 1990) that a nation or economy can use to analyse and develop its competitive advantage, a concept he explains (Porter, 1985) as the added benefit that a firm's product or service has over that of its competitors so that customers buy from the firm instead of from its competitors. Porter (1985, p. 3) enumerates three basic types of competitive advantage: cost leadership, differentiation, and focus. A firm attains the first through economies of scale and cost minimisation; the second through brand image, technology, product features, service and support quality; and the third by supplying a particular market or niche very well. Applied to nations, the diamond-shaped framework is a map - of what Porter calls Competitive National Advantage - which consists of four determinants that we describe and show in Figure 1: factor conditions, demand conditions, related and supporting industries, and firm strategy, structure, and rivalry (1990, p. 72). [Insert Figure 1 here] These determinants are broad attributes existing in a country that shape the environment in which local firms compete and that promote or impede the creation of competitive advantage. They indicate why a nation is globally successful in a particular industry. He cites examples of how competitive national advantage promoted the success of industry clusters in printing equipment in Germany, pharmaceuticals in Switzerland, home appliances in Italy, and robotics in Japan. Porter's thesis is that each country has a unique set of conditions that enable local firms to compete successfully in the global marketplace. Porter states that the diamond is a system (1990, p. 144), with each determinant affecting the others in a dynamic way, either building up or destroying the competitiveness of firms and affecting their ability to compete globally. Yip's Drivers Firms need to develop global strategies and implement

Why have pylons across the Waikato become a big cause of argument Essay

Why have pylons across the Waikato become a big cause of argument among farmers and the government - Essay Example There were three approaches to the solution of the Anti-Transpower. Farmers filed a court case against Transpower to stop the company from erecting pylons across their farms. The pylons would occupy their precious land and also spoil the outlook of the area. In short, the farmers wanted compensation. There were three possible solutions were; full compensation for farmers by Transpower Company, the use of an alternative route for the transmission pylons or the employment of underground cables. The establishment of 10km of underground cables was underway though the farmers were not satisfied (Boyes, 2005). During the period 2006/2007 Louise Upston, who was the member of parliament of Taupo, sued Transpower. She did not want the pylons to cross her farm and other people’s farms. Unfortunately, The Environment Court ruled against her and authorized Transpower to proceed. This showed how determined the government was to achieve its goals. Transpower agreed to compensate three hundred and eight land owners $165 million. Each owner of land was compensated with at least $500,000, but some got more in correspondence to the magnitude of land occupied buy pylons (Tocker, 2012a). Transpower, state owned electricity Generation Company intended to upgrade the grid systems. This was aimed at increasing the power needs by New Zealanders. New Zealand is a developed country and therefore the 220kV power is not enough. The company wanted to increase the capacity to 400kV. The Resource Management Act, reviewed in 2004 favored Transpower. It gave the government power to control property ownership to protect the government interests. Disturbingly, the farmers from Waikato had a different opinion. They feared that the pylons would cost them a fortune due to the damages of property during the construction process (Contrafed Publishing, 2010). Apparently, the farmers criticized the Transpower for using pylons. The farmers argued that the structures will not only hinder their