The Business of the Ford Corporation :: Ford, automobiles, business,

The state where I live is ‘Ford Country†. There are many Ford auto products such as autos and trucks driven daily. Although I am not fully familiar with the intricacies of the Ford Corporation, the business dealing with this organization is endless. Ford’s marketing department responsibility lies with one state where there are 6 other competitors in the Ford organization, its product price is the area where a difference advantage for the Ford Company can occur. The ability to achieve such a goal for the Ford organization begin with the auto manufacturer production capacities and prices of its highest-volume cars, the target market and the buying patterns of its customers. Using the 4Ps –Production, and the Ford organization, the banks might watch the auto manufacturers sticker prices and the prices which the auto sales for. Plus, the Ford Company knows its sudden excess capacity in production of its auto has created capacity overload. As a result, the Ford organization competitive environment has prevented Ford and other auto makers from increasing its prices. As marketing director, Ford’s production of auto’s will continue but with less models. For instance, last year the Ford auto maker was able to hold the production line on its prices.[2].On the other hand, because of strong competitive environment, this prevents the Ford organization from increasing the autos and trucks prices [3]. The Ford organization can differentiate its product from rival competitors using price. The company can only offer lower price, by reducing the current line of autos and trucks costs. The marketer wants to consider the immediate an d future plant productions of autos made in its other plants. Especially, if certain auto and truck engine production plants will distinguish to meet Ford’s manufacturing according to each Ford production plant state engine need, thus, Ford can further differentiate its auto product. For example, in states where auto and trucks fuel emission engines are a concern the company will want to address this need of the customer. For example, Ford will want to reduce the emission cost of its auto and trucks in states such as California, New York and Massachusetts, or cut out the consumer cost.