AT&T Wireless Term Paper Example | Topics and Well Written Essays - 3500 words

AT&T Wireless - Term Paper Example This essay discusses that AT & T Wireless has been a major player in the techno-communications industry and has made a lot of great impacts in society since its inception. Agreeably, the company has achieved so much and can boast of shredding shoulders with all other companies when it comes to naming global techno-communication giants. Apart from the fast that the company has grown in financial wise and has been credited with a number of technologically based innovations and inventions, there still remains a lot more that the company can do to wind up its achievement. It was option said that the sky was the limit but today a lot more corporate gurus are beginning to realize that there is much space beyond the sky and so the limit could even be pegged above the sky. If this is the case, then a lot more can be targeted for AT&T to achieve as a global corporate figure. But for whatever goal or vision is set for the company, the goal cannot be achieved in the absence of a well caved busi ness strategy. This is because it is these strategies that serve as roadmaps, yardsticks and radars for determining the policy direction to take into achieving the goals of the company. Based on this assertion by Kusi, The Plan Ware defines a business strategy as document or facility that â€Å"can provide the foundation and frame work for a business plan.† This means that before a strategy would be needful, there must be a business plan in place. With reference to AT & T Wireless, their business plan may be summed in their mission and vision statement, which is to become a leader in the provision of network of all wireless carriers. It is actually based on this business plan that a technology strategy has been highlighted below. Quoting directly from the AT&T Enterprise (2012), the most outlining strategy suggested for the company is the â€Å"Development of a gap analysis which addresses people, process, and technology considerations.† This means that there is an adv ocacy for the customer to strategically focus on customer needs and assistance whiles exploring ways of expanding their technological reach. This is a very comprehensive strategy that entails a number of fundamental models. First, the company must be in a position to appreciate the contribution of their customer as the most important stakeholders of the company. Second, the company must have a commitment to meeting customers at the point of their needs. Third, the company must be result oriented so as to be in a position to solve all technology based problems pointed out by customers. Finally, the company must seek of ways of expanding their systems and structure to cater for growing demand of support from their customers. It must be emphasized that this strategy is not a corporate social responsibility whereby the company is being asked to solve customers’ problems for free. Rather, it is customer-oriented strategy that indict upon the company to help the customer know that he or she has this problem and so needs this solution to the problem and that the company is in a position to offer the solution. In simple terms, the company should look out for problems to fix at a cost. This will create a win-win situation where by the customer would see the company as a ready-to-help mate and the company to will by this means be making her own profits. Section 2 - Core Competencies Given the strategy of the company as â€Å"development of a gap analysis which addresses people, process, and technology considerations†, there are a number of core competencies that can be built around the realization of this strategy. Because the strategy is more of reach out system of identifying the needs of people (customers) and applying the most appropriate technology based solutions to the problems, some of the core competences that can be outlined include beginner technology evaluation, corporate technology offer assistance and wireless security expertise. Each of thes e three core competences can briefly be highlighted as follows: Beginner